247 News Around The World
247 News Around The World

A shopper has shared a first look inside one of the new ‘K Hub’ stores after Kmart Australia converted struggling Target Country outlets into a one-stop shop.

Eliza Reid, from Gippsland in rural Victoria, visited the Bairnsdale outlet, which opened a week ago, to see how the smaller store compared to the standard Kmarts.

The 28-year-old – who runs Bargain Homewares on Instagram – filmed a tour of the store showing the popular aisles such as homeware and décor, clothing and accessories, toiletries, laundry, storage, stationary, shoes and kitchen appliances.

But she noticed there were a couple of key categories missing from the store.

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A shopper has shared a first look inside one of the new 'K Hub' stores in Bairnsdale in rural Victoria

A shopper has shared a first look inside one of the new 'K Hub' stores in Bairnsdale in rural Victoria

Eliza Reid, from Gippsland in rural Victoria, visited the Bairnsdale outlet, which opened a week ago

Eliza Reid, from Gippsland in rural Victoria, visited the Bairnsdale outlet, which opened a week ago

A shopper has shared a first look inside one of the new ‘K Hub’ stores after Kmart converted struggling Target Country outlets into a one-stop shop (picture of the new Bairnsdale store)

Eliza Reid (pictured), from Gippsland in rural Victoria, visited the Bairnsdale outlet, which opened a week ago, to see how the smaller store compared to the standard Kmart

Eliza Reid (pictured), from Gippsland in rural Victoria, visited the Bairnsdale outlet, which opened a week ago, to see how the smaller store compared to the standard Kmart

Eliza Reid (pictured), from Gippsland in rural Victoria, visited the Bairnsdale outlet, which opened a week ago, to see how the smaller store compared to the standard Kmart

‘They don’t have a makeup and beauty section and they also don’t have the outdoor stuff,’ Eliza said in her video.

‘There’s a lot of women’s clothing though. All I see when I walk in are women’s clothes. There’s a small accessories section but it doesn’t have the full range.’

She filmed the ‘makeup and beauty’ section but there were no cosmetic products to be seen.

‘They actually don’t stock makeup,’ she explained.

‘There’s toiletries, [makeup and toiletry] bags… so more essential items so if you want makeup, you’d still have to go to a pharmacy or Woolworths.’

The store showed popular aisles such as homeware and décor

The store showed popular aisles such as homeware and décor

Eliza said one of the biggest aisles in the store is the women's section

Eliza said one of the biggest aisles in the store is the women's section

The 28-year-old – who runs Bargain Homewares on Instagram – filmed a tour of the store showing the popular aisles such as homeware and décor (left), clothing and accessories (right)

With Christmas fast approaching, Eliza said she noticed there were 10 aisles dedicated to toys and a small section at the front of the store for festive decorations and essentials.

‘I guess they might make this seasonal because Christmas is coming up so maybe that’s why they have 10 aisles of toys,’ she said.

‘There’s also an aisle for arts and crafts, stationery and a little electronics section.’

She walked down the homewares section, which showed rows upon rows of décor items, furniture pieces, faux plants, bathroom, laundry and linen.

In the kitchen aisle, the shelves are fully stocked with gadgets such as pie makers, sausage roll makers, toasters, kettles, blenders, sandwich press and more. 

In the kitchen aisle, the shelves are fully stocked with gadgets such as sausage roll makers and toasters

In the kitchen aisle, the shelves are fully stocked with gadgets such as sausage roll makers and toasters

There was also an arts and crafts and stationery section

There was also an arts and crafts and stationery section

In the kitchen aisle, the shelves are fully stocked with gadgets such as sausage roll makers and toasters (left), while there was also an arts and crafts and stationery section (right)

With Christmas fast approaching, Eliza said she noticed there were 10 aisles dedicated to toys

With Christmas fast approaching, Eliza said she noticed there were 10 aisles dedicated to toys

There's a small section at the front of the store for Christmas decorations and essentials

There's a small section at the front of the store for Christmas decorations and essentials

With Christmas fast approaching, Eliza said she noticed there were 10 aisles dedicated to toys (left) and a small section at the front of the store for Christmas decorations and essentials (right)

‘There are a few aisles for linen, bath towels and bedding but again, not the full range. Then there are laundry, storage and a few aisles of kitchen appliances, pots and pans, crockery and glassware… and a little bit of furniture,’ she said. 

‘The thing about coming to a new Kmart store is that everything is well stocked. I haven’t really seen stores with stock like this during covid,’ she explained.

‘So it’s amazing.’

After visiting the new store, Eliza was happy K Hub’s offering.

‘All in all, they don’t have everything but they have the basics,’ she said. 

‘So for the small country towns where K Hub is opening, I guess it’s better than not having a Target at all,’ she said. 

Kmart has been rolling out the new 'K Hub' stores in regional Victoria after shutting Target

Kmart has been rolling out the new 'K Hub' stores in regional Victoria after shutting Target

Kmart has been rolling out the new ‘K Hub’ stores in regional Victoria after shutting Target 

What are K Hub stores? 

The ‘one stop shop’ K Hub stores in Cobram, Echuca and Seymour in regional Victoria are rebranded Target Country stores that stock the most popular homewares, clothing and children lines from Kmart.

Customers can also pick up anything in the stores purchased from Target online or anything bought online from the Catch Group.  

The collections are designed for a ‘smaller neighbourhood store, with bigger convenience in mind’ and is described as ‘the best of Kmart, just in a smaller package’. 

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The new K Hub stores come just months after owner Westfarmers revealed plans to drastically shut 75 Target outlets, and convert 92 others into Kmarts.

The company said the restructure would reduce Target’s ‘unsustainable’ cost base and allow it focus on the more-profitable Kmart.

An additional 25 regional Target Country stores will be converted into small Kmarts, while between ten and 40 large stores will become big Kmarts.

Target stores to rebrand as Kmart

NEW SOUTH WALES

  • Bega (early-mid 2021)
  • Bowral (early 2021)
  • Gunnedah (early 2021)
  • Katoomba (early 2021)
  • Moree (early 2021)
  • Mudgee (early 2021)
  • Ocean Shores Village Centre (early 2021)
  • Picton (early 2021)
  • Tumut (early 2021)
  • Ulladulla (early 2021)
  • Windsor Town S/C (early 2021)
  • Yamba (early 2021)
  • Yass (early 2021) 

VICTORIA

  • Ararat (early-mid 2021)
  • Castlemaine (September 2020)
  • Cobram (opened)
  • Echuca (opened)
  • Hamilton (early 2021)
  • Kyabram (September 2020)
  • Lakes Entrance (early 2021)
  • Leongatha (early 2021)
  • Mansfield (early 2021)
  • Portland (early 2021)
  • Seymour (opened)
  • Woodend (September 2020)
  • Yarrawonga (early 2021) 

NORTHERN TERRITORY

  • Katherine (early 2021)

QUEENSLAND

  • Ayr (early-mid 2021)
  • Beerwah (early-mid 2021)
  • Bowen (early 2021)
  • Charters Towers (early 2021)
  • Chinchilla (early 2021)
  • Dalby (early 2021)
  • Gatton (early 2021)
  • Goondiwindi (early 2021)
  • Gympie (early 2021)
  • Ingham (early 2021)
  • Mareeba (early 2021)
  • Noosa Junction (early 2021)
  • Port Douglas (early 2021)  
  • Roma (early 2021)
  • Sarina (early 2021)
  • Stanthorpe (early 2021)
  • Warwick (early 2021)
  • Yeppoon (early 2021) 

SOUTH AUSTRALIA

  • Berri (early 2021)
  • Murray Bridge (early 2021)
  • Port Augusta (early 2021)
  • Victor Harbor (early 2021) 

WESTERN AUSTRALIA

  • Esperance (early 2021)
  • Geraldton (early-mid 2021)
  • Northam (early 2021)
  • Pinjarra (early 2021)
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Source: | This article originally belongs to Dailymail.co.uk

The post K Hub shopper shares first look of new Bairnsdale store after Kmart Australia convert Target Country appeared first on 247 News Around The World.

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