– The session is conducted on ‘Leveraging Small Water Enterprises as Water Knowledge Resource Center’

– Under the project SEWAH, WKRC initiative at the Water ATMs serves the twin objectives of affordable, safe water access and to promote citizenship engagement with municipalities and create WASH awareness

NEW DELHI, Oct. 29, 2020 /PRNewswire/ —  Safe Water Network India, an NGO along with the Joint Secretary and Mission Director, AMRUT, Government of India, USAID, and Small Water Enterprise Alliance partners participated in The UNC Water and Health Conference: Science Policy and Practice, October 28, 2020. This webinar aimed to disseminate the findings of Water ATMs role as Water Knowledge Resource Centers (WKRC) for generating awareness on WASH, water conservation, and judicious use of water. It also amplified the communication on COVID-19 pandemic prevention to improve public health, a government priority. Water ATMs also became a focal point for promoting citizenship engagement with the municipalities, besides providing affordable, safe water access.

Water Knowledge Resource Center (WKRC) initiative, set up under the project SEWAH, is presented at The UNC Water and Health Conference: Science Policy and Practice, October 2020

Project SEWAH – Sustainable Enterprises for Water and Health sponsored this Water Knowledge Resource Center (WKRC) initiative under an Alliance between Safe Water Network and USAID, supported by Honeywell and Pentair.

Ms. Poonam Sewak, Vice President Programs & Partnerships, Safe Water Network, hosted the event and was the moderator and panelist. Other panelists included Ms. D. Thara, Joint Secretary, and Mission Director, AMRUT, Mr. Anand Rudra, Senior Advisor WASH, USAID India, Dr. Parag Agarwal, Founder & CEO, Janajal, Mr. Minhaj Chowdhury, CEO and Co-Founder, Drinkwell Bangladesh, and Mr. Suresh TT, CEO WaterHealth Ghana.

WKRC has devised solutions for sustainable and equitable Water, Sanitation, and Hygiene (WASH) practices and supported municipalities in advocacy and citizenship engagement through its four-pronged approach:

  • WKRC for education: WKRC doubles up as a center of engagement between citizens and ULBs for display and dissemination of broader government IEC material on WASH, not restricted to hand-washing and safe drinking water access.
  • WKRC for schools: WKRC promote School WASH Plus program, an action–research and advocacy program with a focus on increasing the scale, impact, and sustainability of school water, sanitation, and hygiene.
  • WKRC for women: It trains Self-Help Group women on identifying opportunities to improve water resources, encourage judicious use of water and water conservation, and advocate and improve water security locally.
  • WKRC citizen corner: Serve as a platform for the municipality, water supply officials, and local community to interact and address their grievances and ensure that water services have equity, inclusion, good governance, maintenance, to give uninterrupted services.

Speaking at the session, Ms. D Thara, Joint Secretary, and Mission Director, AMRUT, said, “Small Water Enterprises are doing a commendable job in reaching out to communities through access to safe drinking water. We need to encourage social entrepreneurs’ participation in the sector, improve the service delivery process, and introduce benchmarking to explore newer engagement opportunities. Increased awareness will help people live healthier lives and preserve the environment for future generations.”

Ms. Poonam Sewak, Vice President Programs & Partnerships, Safe Water Network, said, “Small Water Alliance partners shared their early WKRC experiences to improve the program design, minimize disruptions during COVID-19 and serve the communities within the existing resources. WKRC is an innovative low-cost solution for safe water access and coupled with strategic communication using novel techniques it boosts the social impact. While the Water ATMs display posters in local languages and play recorded messages, our local women champions spread awareness through WhatsApp.”  

Dr. Parag Agarwal, Founder & CEO, Janajal, said, “We are using a hub-and-spoke model for the expansion of safe water deliveries and communication to communities living in the remotest areas. To facilitate the last-mile delivery, we are using CNG-operated three-wheelers. The communities have welcomed these programs and understand the far-reaching benefits of WASH practices to improve their lives.”

Mr. Minhaj Chowdhury, CEO, and Co-Founder, Drinkwell Bangladesh, said, “The WKRC program is not limited to a specific country. In addition to Assam In India, the program is now thriving in our Water ATMs in Bangladesh to promote well-being of communities.”

Mr. Suresh TT, CEO WaterHealth Ghana said, “WKRC’s were first experimented with by WaterHealth in India and is rolling it out at our Ghana Water ATMs. Our WKRC program creates awareness about handwash and Covid care by using technology to reach larger audiences quickly.”

WKRC has created solutions for sustainable and equitable water, sanitation, and hygiene (WASH) systems to raise the living standards of the underserved. The initiative also supports sending a girl child to the school, helps Self-Help Group women be leaders, and trains them to prevent water-borne disease outbreaks. Thus, WKRCs are about achieving more with less and responding to the communities’ multiple needs while making the most significant impact possible in raising water consciousness by utilizing SWEs for more than just safe water access. The program contributes to UN SDG Goal 6.1 Safe Drinking Water for All, and UN SDG Goal 17 Partnerships for the Goals. The program that started with 12 cities in India has expanded beyond India to Bangladesh and Ghana.

About Safe Water Network

Safe Water Network is working alongside the communities in Ghana and India since 2009 to establish decentralized and locally owned community water purification systems that provide affordable, reliable and safe off-grid drinking water. Over the past decade, Safe Water Network India has set up 330 Safe Water Stations in Maharashtra, Telangana, and Uttar Pradesh, providing safe water access to over one million beneficiaries and generating 1000 livelihoods. We work with local governments (Panchayati Raj Institutions) and enable self-help groups, local communities, and entrepreneurs by providing them training, tools, and support to promote sustainable iJal stations. We have launched the Small Water Enterprise Alliance, a multi-sectoral collaboration for advancing the sector and affordable, safe drinking water access for the underserved. We document the success, working with the local governments and other stakeholders, reach millions more in need of safe water through its broad-scale replication. We publish the India Sector Review and share best practices in the sector through our field insights and spotlights, disseminated nationally through our ‘Beyond the Pipe’ forum and internationally at the Stockholm World Water Week. We work with urban local bodies for city water delivery assessments and are the Key Resource Center of the erstwhile Ministry of Drinking Water and Sanitation (Ministry of Jal Shakti). For more information on Safe Water Network –

Please visit: www.safewaternetwork.org


USAID has helped India overcome some of the country’s most pressing development needs, such as acute food insecurity, while also partnering with the Government of India to manage and implement its development agenda. Building on more than 70 years of development partnership, USAID works with the Government of India, the private sector, and civil society to identify, pilot, and scale-up cost-effective innovations and best practices to further boost India’s development. We focus on increasing access to quality health care and sanitation, protecting the environment, and boosting the growth of clean energy.

Please visit: https://www.usaid.gov/india/documents/country-profile

Project SEWAH, the “Sustainable Enterprises for Water and Health,” is a collaboration between Safe Water Network and USAID over three years from 19th Dec 2019 to 20th Dec 2022. It aims to support the journey of self-reliance of Urban Local Bodies (ULBs) to increase access to safely managed drinking water for urban poor under the Jal Jeevan AMRUT Mission of the Ministry of Housing and Urban Affairs (MoHUA) for improvement of public health. This project encourages collaboration among the small water enterprise implementers, civic, public, and private sectors to collectively address the challenge of last-mile connectivity for safe water delivery to the urban poor.

Please visit: https://www.swealliance.org

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